Multi-site and multi-location growth strategy
Most teams have more data than time to read it. My systems surface what matters across search, AI answers, local, and social, and 15+ years of growth leadership experience tell me what will actually drive growth and revenue.
The bigger the footprint, the more places growth can hide.
I've found it across franchises with fifty-plus markets, publishing networks with fifty million monthly visits, and holding companies turning collections of sites into portfolios built for growth.
They're spread across analytics, Search Console, warehouse tables, and dashboards for every site or location. Access isn't the hard part. Knowing which few things inside all of it will actually move revenue is.
Every roadmap has a thousand defensible things on it, and most of them won't change the numbers. My job is to dig through the data and find exactly what will.
Growth has flattened, and nobody can say why with confidence.
I read every signal across your sites and channels and tell you what's actually holding growth back, ranked by what it's worth.
AI answers and search changes are moving traffic faster than the plan is changing.
I find where those shifts are costing you and rebuild the plan around where demand is going.
Some locations or sites far outperform others, and no one has pinned down why.
I compare your best and worst performers and turn the difference into a playbook the rest can follow.
Your sites compete with each other more than with outside rivals.
I map the overlap, decide what to merge, redirect, or retire, and turn the collection into a portfolio built for growth.
Your agency is busy, the reports look fine, and the business isn't growing.
I reset priorities around revenue and give your agency work that shows up in the numbers.
You need senior growth leadership now, before a full-time hire makes sense.
I step in as your fractional growth lead and build the plan and systems a future hire inherits.
How I work
Fifteen years tells me which questions matter. The tools I've built, some of them AI-powered, let me answer them across tens of thousands of pages, locations, and posts at once.
Tier tens of thousands of pages or locations by what each is actually worth, then assign every tier one action: optimize, consolidate, or stop.
Go past follower counts. Analyze posts at scale to find what actually earns reach, what a follower is worth over time, and where audience growth turns into revenue.
Check whether AI assistants can identify your brand and cite your pages, and pinpoint the structure that's missing when they can't.
Research-backed content briefs, competitor and topic-gap analysis, and quality control that run without me in the room.
Use engagement signals to decide which content earns paid amplification and which is quietly wasting budget.
I connect to your data and run my analysis across it, so every decision starts from evidence.
Sized opportunities, what to stop, who owns what, and the order to do it in.
Together we pick the best path to ship it, with your team or mine, and I measure and report what moved.
What worked becomes the next plan.
I've spent 15+ years on both sides of growth: leading it in-house for a multi-site publisher, and running enterprise search strategy agency-side for franchise, real estate, and financial brands.
Along the way I built my own tools to do the analysis no team has time for. Now every engagement runs on them.
Based in Phoenix. Working with teams remotely.
Yes, in two ways. I help agencies build growth systems that cut the hours their teams spend on research, audits, and reporting, and that they can turn into new services for their clients. I also provide senior strategy behind large accounts, migrations, and escalations, delivered through your team.
I can work hand in hand with them: setting direction, sharpening priorities, and making their work easier to measure. Or I can lead the work directly, bringing in trusted specialists as needed.
Everything I deliver: plans, specs, and reporting.
Yes, on request, where agreements allow.
It depends on scope. The booking form has a private field for budget if you have one in mind, and we'll talk it through on the call.
You'll see early findings before any big decisions get made. Traffic results depend on the channel and on how fast your team ships, and I'll give you a realistic range once I've seen your data.
A 30-minute call. Share your site and I'll run a preliminary scan beforehand, so we start with findings instead of questions. You'll leave with at least one thing worth doing, whether we work together or not.